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April 29, 2008

Video Content Length: How Large a Bite?

Broadcasting via the internet opens a number of options not available on traditional television. One of those is varying program length.

With television's 30-minute program length, most how-to shows were divided into three segments. Often these segments feature different guests, projects, or subject.

Since QNNtv isn't constrained by the parameters of television we produce video programs according to content, to whatever length the content requires. So that one 30-minute show could be three ten-minute shows. Or one 4-, one 12-, and one 14-minute show. And can be its own stand-alone series, making serial programming more affordable for most any business. Powerful!

In a recent survey we asked whether viewers prefer programs of shorter length when the subject warrants it. Here are the results:

36% Yes
29% Prefer 30-minute shows
34% Have no preference

TV or online, we just want to get to the info, so length doesn't matter.

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