Web Series: Harvest Eating

Chef Keith Snow has carved out an interesting niche for himself. Launched in 2006, his site, HarvestEating.com, offers video how-to's--apparently shot in his own kitchen--and recipes for "seasonal cooking made easy." It's a back-to-basics approach (as in his home grown web-based video series) to getting back-to-basics (as in the cook locally grown philosophy).

His business model:

• Create a regularly updated menu of 2-10 minute cooking videos
• Include recipes
• Serve them up online
• Use a weekly newsletter to whet appetites for more
• Create a community for sharing
• Offer premier advantages for a membership fee
• Sell products online
• Flagship product--a book out this fall--brings viewers to the site
• On the heels of the new book pursue distribution elsewhere, including PBS

~Jodie