Aha! the wisdom of the subscription/membership model we are launching for QNNtv is born out in the latest research from Jupiter Research. Viewers want longer shows, for free or free of ads.
This research considers a general audience and general video fare. What about a niche group such as ours? Wouldn't it seem reasonable to expect that viewers would be even more apt to pay a subscription for content they want, within their interest? TV viewers pay for cable and DirecTV. Football enthusiasts pay rather handsomely for the NFL ticket.
The questions is, what value do these enthusiasts place on the content? We'll find out. Stay tuned.
Recent Comments