Ever since my eyes were opened to RSS feeds and widgets I have been delighting in the amazing possibilities this technology offers for QNNtv.
In Rohit Bhargava's post to his blog Influential Interactive Marketing entitled Top Ten Marketing Trends for 2007 he gave it name:
Contentcasting - Putting content online, and then trying to spread the word about it is so 2006. Contentcasting is set to be the new standard, enabled by RSS and a growing number of online users that are finding the only way to keep up with all the news and information they care about is to subscribe to feeds and access it that way. Contentcasting will relate to videoblogs, audio podcasts, and frequently updated content in any area of the site - from a blog to a newsroom. Got content that you want to spread around? Don't just market it -- broadcast it and let your users/customers pick up the feeds.
With visions of pushing various specialized QNNtv feeds to viewer, industry, and community sites--oh my!--I thank Rohit for putting a name on this tool!
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